In the digital era, where online shopping and fast delivery are becoming the norm, brands have to be e-commerce ready.
Having an efficient online portal is definitely on top of the list. However, the next point in the checklist is reviewing if its warehousing capabilities company with e-commerce’s fast pace.
This guide speaks to companies in the following situations:
In the old days, brands that wanted to have complete control of their operation ran their own warehouses, but as logistics for e-commerce gets more technologically sophisticated, this option has become too complex and costly.
In order to effectively process e-commerce orders, the fulfillment warehouse has to invest in the software and systems needed to comply with multiple vendors platforms, routing requests, and complex operations.
The failure to perform those tasks correctly, can cost brands a fortune in chargebacks, penalties and suspended accounts.
The inability to invest in the needed technology to effectively run a busy e-commerce operation leave many companies closed to the e-market.
Many companies mention that they
Often times brands adopt their 3PL limitations as their own, and close doors to opportunities because “we cannot work with drop-ship” or “we cannot work with any other system than EDI” etc.
A smart business practice would be to research and compare what is been offered in the 3PL market nowadays. Investigate if the current provider is up to the industry standards and able to fulfill your clients’ requirements.
New brands have a difficult time when selecting providers because they are not aware of their future sales volume nor of the complex demands that their clients will request.
Frequently, new brands start small but their order volume can shoot up fast with a specific promotion or entering in a popular website and if their 3PL is not ready to process a high number of orders daily or to set up drop-ship with your client then your growth is capped.
We hope that this guide is of help to many! For further questions or if you need an excellent 3PL partner, contact AMERIWORLD FULFILLMENT SERVICES, we can provide an efficient high volume e-commerce and wholesale fulfillment for consumer goods brands.